Surprise that someone on your gift list and turn
them on to a new author this Holiday Season!

“Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar spent.” – Stephen King

Stop Endometriosis and Pelvic Pain
Andrew S. Cook,

Stop Endometriosis and Pelvic Pain


A Serendipitous Life
Karl Rickels, M.D.

A Serendipitious Life


The House of Serenades
Lina Simoni

The House of Serenades


Ginsburg Retrospective
Max Ginsburg

Ginsburg Retrospective


The Proxy Assassin
John Knoerle

The Proxy Assassin


Mary’s Choice
Dr. Barbara
Horton Jones

Mary's Choice


Just Call Me Marylynn
Christine Armstrong

Just Call Me Marylynn


Boomer’s Worst Nightmare, Ike
Aldora E. Larkins

Boomer's Worst Nightmare, Ike

To purchase, please click on the title or image above,
visit www.atlasbooks.com, or call 1.800.BOOK.LOG

Thanksgiving Reads

Bookmasters Blog


Are you as comfortable in the kitchen as you are in your blue jeans? Would you like to be? In Blue Jean Chef: Comfortable in the Kitchen, Meredith Laurence, the Blue Jean Chef, helps you settle into your comfort zone in the kitchen with tips, tricks, explanations of cooking techniques, and over two hundred recipes. Meredith shares knowledge acquired from years working in cooking schools, test kitchens, and restaurants in France, Canada, and the USA. Her delicious, easy-to-follow recipes, interesting tips, and informative explanations will help make any cook more comfortable in the kitchen and inspire new meals. Blue Jean Chef is designed to teach basic techniques and then strengthen skills. Each chapter contains basic recipes that will give you a solid understanding of how the dish works, and four other recipes that build on that technique, but use different ingredients to create a unique and delicious meal…

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There are a lot of things I wish people knowledgeable in the field had told me before I got started as a writer. Any creative field has its ups and downs, different from the more ‘practical’ fields such as math or business or even science. Creative fields are often difficult to become successful in. Education does not seem to matter as much. Experience is highly valued but very hard to get. Mentors and jobs are few and far between. In fact, all creative fields appear to be the most difficult of any of the professions. There are few guidelines and even fewer hard and fast rules. In fact, the very creativity that is so prized is what makes it difficult to know what to look for in an employee or for a profession. In that same thinking, I wanted to give you a few tips on what beginners in the creative fields need to know. Whether you are a writer like me, a painter, a sculptor, a dancer, or even a musician, these tips will give you valuable insight into the profession you have chosen to pursue.

  1. You have good taste – You know what you like and do not like. You know what works for you. You know what you want to do with your life in a general sense, though you are sort of unclear on the specifics. But you definitely know what works and what does not. What is good and what is bad and what is in between.
  2. There is a gap – Even though you know what works, your work is just not that good. You get frustrated and annoyed because you know what needs to be done, what your goal was, but you missed it. You missed the mark. Does that mean you are not cut out for this field? No! That is what I am trying to tell you.
  3. You have potential –What is the difference between potential and success? Failure. Lots and lots of trail an error. Experience. I know, it really is not fun to try and fail over and over again, but that is how you learn. This is the point where most beginners get frustrated and give up. They move on the more ‘suitable’ fields and spend their lives behind a desk, thinking that their talent is only worthy of hobby status.
  4. Failure is normal –Never, ever give up. If you really have a passion for being creative, then you have to keep going past the failures. It can take years to get past the failure stage. Your work will never seem to be good enough. It will never come out the way you want it too. It will always seem to fall short.
  5. Do a lot of work – The only way to get past the failure stage is to do a lot of work. Work all the time. Practice every day. Write a lot. Paint a lot. Sing a lot. Dance a lot. Whatever your field, do it all the time. Practice makes perfect, right? Well, practice is also a way to learn, to iron out the wrinkles, to toss out what does not work and refine what does.
  6. Make deadlines – Even if the deadlines are self-imposed, make them. You need pressure to work well and really get things accomplished. It could be daily, weekly, or monthly deadlines. Make them. Make them harder each time you are successful in completing one. Make them reasonable so you do not get frustrated. Just have deadlines and work hard.
  7. High volume – Do not just do one thing over and over again. Do a lot of things. Even if they are small, doing different things will teach you different methods. They will help you find out what works for you and what does not. What makes you go faster and be more creative and what bogs you down. Doing varied work means you learn more about who you are and how you create.
  8. Have goals – If you do not have a goal you are working towards then what is the point of working? It may just be to complete a body of work. It may be to get published or promoted or applauded. It may be someone’s approval or even a paycheck. Whatever your goal is, keep it in mind as you work. It will help to motivate you and remind you what you are working so hard for.
  9. It is going to take a while- Nothing about this is fast. Work is not fast. Practice is not fast. The point is to take the time to do it right and hope it pays off in the future. You can do things fast but not good or you can do things good but not fast. The choice is up to you.
  10. You have to fight – This is not easy. You have to work hard. You have to fight past your inner fear of failure. You have to be willing to be hungry and work in meaningless jobs to make ends meet. You have to fight to have time to practice. You have to sacrifice. If you want to be successful, you will have to fight for every inch, every minute, and every dollar you make.

It does not sound like much fun, does it? But being successful in a creative field is a lot of work, a lot of effort and a determined spirit. You cannot learn creativity. You cannot work your way into it. If you have a gift that you want to share with the world, then that is great. Just do not let the difficulties hold you back and make you give up. Having a job you love that uses the things you are good at is well worth all the time and effort you will put into it. Remember, there are different kinds of success. If you are happy and satisfied, then I think that is the best kind of success anyone can hope for.

About the Author:

This guest post is contributed by Debra Johnson, blogger and editor of live in nanny.She welcomes your comments at her email Id: – jdebra84 @ gmail.com.

When you self-published, did you realize that you are now a small business with a lot to think about? Self-publishing isn’t just writing a book and hoping people like it enough to buy it. Self-publishing is a business and there is a lot to think about, such as: Content, editing, design, marketing, sales, eBook conversion, printing volume vs. POD, and much…much more. Luckily for indie authors, Bookmasters is there to ease some of that pressure, but what I want to talk about today is specifically PRICE. Not just the price of your book, but the price of your eBook and the new “Pay What You Want” model proposed by StoryBundle.

StoryBundle’s whole idea behind this new concept is to bundle about five books of undiscovered indie authors together and set a minimum price of $1 for the entire bundle, but they allow the consumer to set a price of anything over $1 to divide up between book price, payment to StoryBundle and even a charity from a list provided at checkout. Why the reason for the $1 minimum price point? Because, StoryBundle thinks indie authors deserve “at least something” for their effort. Also, each book offered through StoryBundle is DRM free. That’s right; all of the preaching you have heard about protecting your files with DRM goes out
After the initially looking into this new model of pricing, it seems to be only good for the consumer. First, indie authors invest everything into their work, so putting the work out there at the mercy of the consumer with no guarantee of making money off of the sale is worrisome at the least.  Second, having no DRM means that the file isn’t protected at all, this could lead to your book being passed around without sale or you even knowing. But there is always another side to every story.the door with this new approach.

So, let’s take a look at this other side. If your main goal is to get your name out there as an author then this is a great platform for viral marketing. Let’s say you’re a new indie author with a book series in the works, release the first book this way, get readers hooked and then the rest of the books in the series sell the “traditional” way. This approach allows your content to be purchased for a smaller amount and just ask any professional in the industry which sells more, a $.99 eBook or a $5.99 eBook. Volume is key to eBooks and also exposure for your author name. Also, the support for indie authors is growing profusely in the age of self-publishing, so saying every person will only pay the $1 minimum is unrealistic. Of course there will be the drones of people willing to pay $5 or even $10 for five books.

This new “Pay What You Want” model has stirred the pot of things indie authors have to take into consideration. The question of whether this new model is a good choice or not should not be answered for the masses, but should be answered on a case-by-case basis. So, indie authors and even publishers, take a look at your situation and see if this new model is something you could/should consider.

Back in the day, books used to be marketed through various media such as print, radio, and TV. However, the dawn of the digital age has brought new and innovative ways to promote reading material to a wider audience. And one of the most accepted forms these days is marketing through social media.

Here, we are going to take a look into how social media can be used as a tool for promotion.


If you are an author, a blog is a good way to establish a personal relationship with your readers. Through this, you can post excerpts or share updates about upcoming tours.

A good number of authors have been using this medium to interact with their fans and they include George R. R. Martin (author of the A Song of Ice and Fire series) and Paulo Coelho (Brazilian novelist who wrote “The Alchemist”).

Furthermore, it also gives visitors an opportunity to read other things that you have to say when you are not writing a book.


Setting up an account on this networking site is another way to generate interest for your book. You can also use it to engage in conversation with your audience.

If you have a new post up in your blog, you can share the link with your FB friends and have them check it out. Who knows? You might even garner a few “likes” in the process.

You can also take a cue from American author Anne Rice and ask your followers for their opinion on certain topics. This way, you can make your page a hub for interesting conversation.


Another good way to generate buzz is to sign up with this microblogging portal. You can utilise the power of hashtags (#) to spread the word about your material.

You can also keep track on the number of times your book has been mentioned in tweets by setting up a “saved search” using its title.

Furthermore, it is also another avenue where you can interact with your readers and post engaging questions. Even established authors such as Salman Rushdie, Margaret Atwood, Neil Gaiman, and Paulo Coelho are using this medium to communicate with their fans!


You’re probably wondering what printed material has to do with a visual medium. But Youtube is a creative way to market your story through so-called “book trailers.”

Once you have a video, you can share it on Facebook or Twitter where it can get “liked” or retweeted.

Authors such as Erin Morgenstern (“The Night Circus”), Gary Shteyngart (“Super Sad True Love Story”), and Seth Grahame-Smith (“Abraham Lincoln: Vampire Hunter”) have videos promoting their work.

By harnessing the power of these social media sites, you can stir interest about your material. And who knows? It might even lead to sales.


Emma Tomlinson is the Head of Retail of the Smart Traffic SEO companyleading UK agency offering search engine and social media marketing solutions to various clients around the world.

Whether you read on a Kindle or by candlelight, you might think the brick-and-mortar bookstore is going the way of the dinosaur. But these temples of the book are beloved by many and, in the nation’s big cities at least, will always be with us, even as big-box chains like Borders bite the dust. There’s just something about browsing real, solid bookshelves that the Amazon experience just can’t replace.

But for self-published authors, who have flourished in the era of writing on computers, print-on-demand, e-books, and app stores, getting shelf space in a real live bookstore may seem like an impossible dream. The good news is, it’s not. The bad news is, it is certainly difficult. To make this pursuit an effective use of your time, you should know some things before hand.

Small-business retail is a special world unto itself, and booksellers are busy, undercompensated, and occasionally even cranky. I can attest to this because I’m very good friends with one of them. Here’s her advice on how she separates the wheat from the chaff:

1. We all judge a book by its cover. Invest in tasteful, non-cheap-looking graphic design. This means one font (two at most), and nothing tacky. It means if you want to cross over into the mainstream market, don’t have magenta curlicues and a photoshopped portrait of someone with purple eyes and fangs reaching into someone else’s pants. It means not leaning on blurbs from people or blogs whose opinions are meaningless to the literate public — at least not in a prominent place on your front cover.

2. Make sure your book fits their niche. Many independent bookstores are specialized by necessity. If they specialize in poetry and art books, and you have written a medical textbook that you’re trying to pitch to them, you’re barking up the wrong tree. Likewise, they may not carry romance…or they may only carry romance. Do your homework and save yourself wasted effort.

3. Even if you’re starting as an amateur, be professional in your business dealings. Don’t give them the hard sell. When requesting that your book be added to a store’s inventory, don’t be pushy or do anything else that will give them a reason to write you off as “another local crackpot.” Most managers and buyers are putting out fires all day, so they prefer emails to phone calls.

As much hype as you read about the wonders of the self-publishing explosion, the unfortunate corollary is that with this increased access and competition, it’s harder than ever to stand out from the crowd. You have to work hard and make wise decisions to succeed in today’s literary marketplace. It is my sincere hope that these few pointers I have offered can help your book rise above the rest!

Stephanie Brooks is a freelance writer and blogger who mostly enjoys covering all things education, including attop10onlineuniversities.org, but also regarding traditional brick-and-mortar institutions. When she’s not writing, she can be found at the gym working out to Zumba and cooking healthy recipes at home. She welcomes your feedback.


Monty the Menace by Lonna Baum

Monty the Menace, the first in a series of books about understanding differences, explores “being different” and how it feels to be placed in this category. The book tells the story of Monty, an accident-prone kitten whose problems are caused by his inability to see clearly. The story exposes children to Monty’s feelings and the reactions of his family to his antics before and after he gets eyeglasses.

$16.95 | 978-0-9839373-0-2
32 pages | Baum & Baum LLC | Hardcover

The ABCs of Yoga for Kids by Teresa Power

The ABCs of Yoga for Kids uses the alphabet, rhyming vignettes, and colorful illustrations to introduce children to yoga in a kid-friendly way. Each of the fifty-six different poses featured in the book delightfully promote flexibility, strength, and coordination while encouraging children to incorporate healthy activity into their daily lives. Yoga for young kids will create good habits and a foundation for well-being.

$19.95 | 978-0-9822587-0-5
32 pages | Stafford House | Hardcover

Captain McFinn and Friends Rock! By Phyllis C. Cafaro

The day Captain McFinn and his Undersea Friends start a band, they learn about more than just making great music. When Bella feels left out, it takes some extra Finn Power to get everybody ready for the big contest. Will hard work and friendship win the prize, or will Tox and the Barracuda Brothers ruin the fun?

24 pages | McFinn Press
978-0-9799283-0-7 |Paperback | $9.99
978-0-9799283-8-3 |Hardcover | $17.99

The Legend of Captain McFinn and Friends By Phyllis C. Cafaro

Captain McFinn was once one of the biggest bullies on Sand Dusty Reef, but when he meets the Undersea Friends, he learns that being a friend is always better than being a bully. Come along with Captain McFinn and Friends and see how McFinn, the bully, became Captain McFinn the leader and protector of Sand Dusty Reef.

24 pages | McFinn Press
978-0-9799283-6-9 |Paperback | $9.99
978-0-9799283-3-8 |Hardcover | $19.99

Captain McFinn and Friends Meet Coral Rose By Phyllis C. Cafaro

Captain McFinn and Friends go on an adventure of discovery when they stumble upon a new ocean paradise where they meet their newest friend, Princess Coral Rose—Princess Between the Tides.

24 pages | McFinn Press
978-0-9799283-7-6 |Paperback | $9.99
978-0-9799283-5-2 |Hardcover | $19.99

Captain McFinn and Friends Finn-Tastic Activity Book By Phyllis C. Cafaro

Dive into an ocean of fun and games as you solve puzzles, make your way through mazes and color the amazing world of Captain McFinn and Friends! The Finn Tastic Activity Book also includes a set of fun stickers for decorating.

$5.99 | 978-0-9799283-9-024 pages
24 pages | Paperback | McFinn Press

Ageless Fables By Seldon Thomas Childers

Since the beginning of human intelligence and speech, tales have been handed down from adults to children; many of these seemingly capricious parables contained messages, valuable recipes for surviving in society and the physical world. They are known as fables, and many of them are repeated again and again over time and in almost every culture.

$12.99 | 978-0-692-01732-6
79 pages | Ageless Fables| Hardcover

Today is My Birthday and I Have Nothing to Wear! By Irene Klitzner and Peggy Adams

Oh no! It’s Lola’s birthday, and she just discovered that her favorite tutu doesn’t fit! “When did teeny weeny me get so very, very tall?” Join Lola as she takes an adventure through her family’s closets in search of the perfect birthday outfit. Does she find success?

$18.95 | 978-0-9846496-0-0
48 pages | Attitude Pie Publishing | Hardcover

Yalu and the Puppy Room By Brian Yates

A six week old Golden Retriever needs to find a forever home. Read the book, see the video, play on line puzzles, print out black and white pictures for coloring, and consider fundraising opportunities with the author at www.yaluthepuppydog.com or Facebook.

$14.99 | 978-1-934051-42-9
72 pages | Mystic Publishers | Hardcover

To purchase, please click on the title, 
visit www.atlasbooks.com or call 1.800.BOOK.LOG

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